Companies Nena & Co., American Fork
Hometown Highland
One. Of. A. Kind. Ali Hynek’s bag says it all. In 2013, the entrepreneur founded Nena & Co. — a popular woven bag company — to bring a piece of her Guatemalan culture into our homes, hearts and hands. Nena & Co.’s products are handwoven by artisans in Guatemala, and the company is dedicated to honoring that heritage and talent by paying fair wages and showcasing the beauty of the handmade textiles. The company’s core values are people, cultural preservation, manufacturing, sustainability, and inclusivity. In essence, the Nena & Co. company is as warm and bright as their products. When she’s not running Nena & Co., Hynek is running after her four young kids — which includes triplets, we might add. (!!!) Hynek details and shares her wildly fun and colorful life of business, family, heritage, and home renovations on her blog as well as to her nearly 60,000 followers on Instagram.
WORD.
“Never let yesterday use up too much of today.”
— Will Rodger
COOLEST WORD IN THE WORLD
Toot. Haha. Makes me laugh when my kids say it.
COOLEST LIFE ACCOMPLISHMENT
Creating four of the coolest people I know.
COOLEST BOOK
“The Count of Monte Cristo” by Alexandre Dumas.
COOLEST SONG
“Nikes” by Frank Ocean.
COOLEST PODCAST
“This American Life.”
COOLEST CLOTHING
Golden Goose cowgirl boots.
COOLEST PART OF YOUR COMPANY
That artisans weave our fabrics. Thread by thread they have been able to put their children through college because of the work they do with us!
COOLEST THING ABOUT YOUR EMPLOYEES
They are passionate about what they do.
COOLEST THING ABOUT UTAH VALLEY
It’s so centered around family.
COOLEST THING ABOUT OUR
BUSINESS COMMUNITY
There are so many successful people who are so accessible to each other/me/you and are so willing to help others and give back.
COOLEST ENTREPRENEUR YOU KNOW
Jeremy Andrus. Success brings out the best or the worst in people. I’ve seen success create real monsters, but it’s made him an even more wonderful human being who is doing incredible things with his equally incredible wife, Kristin. It’s been a pleasure to watch their journey.
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