40 Under 40: Tyler Babb



SmartShyp | Founder + CEO 

Pleasant Grove | AGE 36

Tyler Babb leads with serious smarts. He is the founder and CEO of SmartShyp, an app that provides ecommerce solutions and elevates the buyer experience. Prior to SmartShyp (which was honored as a UV50 Startup to Watch in BusinessQ), Tyler exited another service-based company and was part of starting four other brands generating more than $135 million in annual revenues. Tyler graduated from UVU with a focus in international finance and business management and was awarded UVU’s Student Entrepreneur of the Year. This Shyp has sailed around the world and back again.

PROUDEST ACCOMPLISHMENT Getting out of debt and putting money in the bank. That was the beginning of our break-out moment. HARDEST MOMENT Making payroll and paying the bills of a bootstrapped high-growth tech company. I’ve never missed payroll in 11 years of being an employer. LEADERSHIP STYLE Work hard, play hard, own it, and manage a healthy daily balance. BEST PART OF BEING YOUNG IN BUSINESS The people. I love working with amazing people day in and day out. MAIN MOTIVATION I love leveraging problem solving in ways that impact us all to live better lives. ULTIMATE CAREER DREAM Knowing I built a long-term sustainable company for those who work in the business and for the people our business services.


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