40 Under 40: Abigail Shaha

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ABIGAIL SHAHA

Brandless | Director of Communications | Lindon | AGE 34

Abigail Shaha is a headliner. She earned a bachelor’s in communications/print journalism from BYU and an MPA from the University of Utah. She started her career story as a journalist at a political magazine in Washington D.C., then onto Newsweek in NYC, and the Deseret News in Salt Lake City. After her newsworthy beginnings, she transitioned to public relations, working in media relations, strategic communications, messaging, positioning, crisis management and branding for everything from technology companies and nonprofits to public figures and executives. She now works at Brandless where she creates more branding as the director of communications. Brandless is also in the headline business with a $118-million funding raise last year, nearly 500k followers on Instagram, and as the host of Utah’s first Consumer Summit this past spring — which Abigail masterminded.

PROUDEST ACCOMPLISHMENT Balancing a thriving career while being extremely present in my growing family. HARDEST MOMENT Taking the leap away from an incredible job to hybrid work as a new mom. LEADERSHIP STYLE Help people see the vision, give them something to be passionate about, and make sure they know you’re here to help them succeed. BEST PART OF BEING YOUNG IN BUSINESS Time to reinvent and pursue the incredible and unique opportunities of today’s job environment. HARDEST PART OF BEING YOUNG IN BUSINESS Evaluating which opportunities to take and which to pass. MAIN MOTIVATION Becoming the absolute best at what I do, and doing something my employer and family can be proud of. ULTIMATE CAREER DREAM To elevate and accelerate people and causes that impact the world.

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