40 Under 40: Bradley Herbert



Zions Bank | SVP of Marketing + Communication | Salt Lake City + Lehi | AGE 39

You can always bank on Bradley Herbert. After interning with Zions Bank in 2006 with its Diverse Markets group, he was promoted to VP and emerging market manager in charge of Zions’ focus on the next generation of banking clients. Then, after a time as the director of marketing for Castle & Cooke Mortgage, Bradley returned to Zions to head up their marketing team. Community involvement is a motivating factor in everything Bradley does (his father, former Gov. Gary Herbert, instilled that in him). So marketing, business, politics, philanthropy — we’d bank on it all.

PROUDEST ACCOMPLISHMENT Getting my MBA from the University of Utah.

HARDEST MOMENT Getting my MBA from the University of Utah. I was genuinely scared of failure. But I did it with the incredible support of my wife, fellow students, mentors, and some amazing professors. LEADERSHIP STYLE I do my best to listen first, be a problem solver, trust my team, and put people in the best position to thrive based on their strengths. BEST PART OF BEING YOUNG IN BUSINESS Knowing there is still so much to look forward to. HARDEST PART OF BEING YOUNG IN BUSINESS Trying to juggle a young career with a young family. Living in Lehi and working in Salt Lake City makes it difficult to be at all my boys’ activities. Luckily, I work for a great employer that provides me an incredible amount of flexibility to find that work/life balance. MAIN MOTIVATION My wife and children. Everything I do, I do for them. ULTIMATE CAREER DREAM To be actively involved in the community. However much success I have in my career, I hope that propels me into doing something meaningful in the state of Utah. A successful career leads to making our community an even better place to live whether through service, board membership, philanthropy or even running for office.


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