40 Under 40: Sadie Bowler



SadieB Personal Care | Co-founder + CEO 

Salt Lake City | AGE 19

Wash and learn, because Sadie Bowler is heads and shoulders ahead of the game. At just 19, she is an entrepreneur setting out to change the landscape of an industry. Her earth-friendly shampoos, conditioners, body washes and body sprays are marketed to women and girls in a way women and girls want to be marketed to. The focus is off looks and more on uplifting girls and their abilities. The company is proudly “powered by girls,” and Sadie has made it her mission to not only have a successful business, but become a successful example for other future female entrepreneurs. SadieB successfully launched this spring, surrounded by powerhouses like Susan Petersen of Freshly Picked and U.S. senate candidate Becky Edwards. Her company’s board include the likes of Davis Smith, founder of Cotopaxi; McKenzie Bauer, founder of Thread Wallets; and Noelle Bates, VP of PR at Vivint. What’s more, the company is already partnering with good causes like United Nations Foundation’s Girl Up and Girls on the Run.

PROUDEST ACCOMPLISHMENT Launching a company with girls and turning my passion for hair products into a career. HARDEST MOMENT Dealing with logistics who yelled at me like I was a little girl. LEADERSHIP STYLE Girl-centric. Powered by girls. Focused on girl empowerment. BEST PART OF BEING YOUNG IN BUSINESS There are a number of people who have dedicated themselves to helping young female entrepreneurs like me, and when I find them, they go out of their way to help me. Also, as a young female entrepreneur, I know more first-hand about my target demographic (needs/ lives/ challenges) than the mostly male adults I am competing against. HARDEST PART OF BEING YOUNG IN BUSINESS My vision is often called “cute” and “adorable,” when, in actuality, I am trying to change the world. MAIN MOTIVATION Knowing what girls are capable of and wanting to help girls recognize their potential. ULTIMATE CAREER DREAM To change the dialogue in the beauty industry and uplift girls in their abilities and accomplishments — thereby bettering the mental health of GenZ girls.


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