BusinessQ Roundtable: PR experts put a spin on it

Jeanette Bennett, BusinessQ: Let’s talk about the state of PR right now. Is that even the term you still use? Janet Frank, Intermountain Healthcare: When I started, our department was called “Public Relations,” and then we changed to “Communications.” We stayed that way for several years and now we are called “Marketing & Communications.” Julie […]

Talking points: 18 tips on proper PR etiquette

During the height of the great recession, financial institutions couldn’t bank on good PR. Banks were being blamed for many of the problems facing our country, and word on the street was that they were closing left and right.   If your industry’s PR isn’t working for you — create your own. That’s what Bank of American […]